Communication has been under discussion
since the beginning of the human race. However one man known as Aristotle gave
a new definition and a meaning to communication that com. is a rhetoric
process.
Aristotle’s model of communication
Aristotle describes communication as a
process of persuading way to transfer ideas to an audience, where the sender is
persuading the receivers. He created the a written model for that, which is now
known as Aristotle's model of communication.
In Aristotle’s model of com; the speaker
is the most important factor which makes it a speaker-oriented model. Speaker’s
task is to give the message and the audience has to listen which makes audience
passive. Therefore Aristotle Model of Communication is a one way model (speaker
– receiver).
The Role of the Speaker
The important factor in this model. He is
the solely responsible person in the communication. Everything depends on his
speech. He has to analyse the audience and deliver the speech according to it.
Ex – Politian, positive thinking
lectures, motivators, religious leaders and etc.
The role of the receiver
Passive. Do not play an important role in
the communication but only receive what the speaker says and act accordingly.
Ex – Voters, electorate,
religious followers and etc.
The Rhetorical Triangle
Aristotle did not discover the rhetoric
triangle himself but he did introduce the three main elements of the rhetoric
triangle which effectively
described the three modes of persuasion, namely logos, pathos, and ethos
Logos
The speaker’s message. More specifically the
facts, statements, and other elements that comprise the argument.
(Logos means logic)
According to Aristotle the most
important element in com.
§Tips for building good logos in
communication:
What is the context? What conditions are
relevant?
What are the potential counter-arguments?
Is there any evidence that supports my
argument? Always mention this.
Do I correctly avoid generalisations and
am I being specific enough?
Pathos
The audience and the way in which they react
to the speaker’s message.
(Pathos means emotion)
The audience must feel that they are
communicated with.
§Tips for effectively addressing emotions:
People’s involvement is stimulated by
humour. Always keep different types of humour in mind, though
Use images or other visual materials to
evoke strong emotions
Pay attention to the intonation and tempo
of one’s voice in order to elicit enthusiasm or anxiety
Ethos
Ethos is about the speaker’s
credibility
and degree of authority, especially in relation to the subject at hand.
§Tips for building ethos in communication:
Use words that suit the target group
Keep communication professional
Use recommendations from qualified
experts
Make logical connections and avoid
fallacies
Rhetorical triangle
Disadvantages of Rhetoric
Communication#
1.There
is no concept of feedback, it is one way from speaker to audience.
2.There
is no concept of communication failure like noise and barriers.
3.This
model can only be used in public speaking.
Reference -
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